While this is considered a Marketing/Branding book, learning the art of Enchantment will benefit anyone who has big dreams, big ideas, and wants to bring them to fruition.
Here are the Top 5 ideas, but to really understand their meaning and how to apply them, you’ll have to watch the video.
1-Be likeable. 2-Launch like a Pro. 3-Overcome Resistance. 4-Build an Ecosystem. 5-Use Technology.