How to Make Shit Happen: 7 Steps to Creating a Project that Matters

Every great dream begins with a dreamer. Always remember, you have within you the strength, the patience, and the passion to reach for the stars and to change the world.” ~Harriet Tubman

1 year ago, I started feeling a stir in my soul…

A calling to do something bigger than myself.

While discovering the wonderful world of Optimal Living, my head started overflowing with ideas and my heart caught on fire.

Before long, I knew it was time to make shit happen.

On July 4th, 2011 at 3:06pm, was born.

I didn’t know it at the time, but I had just embarked on the most unpredictable, transformative, and inspiring journey of my life…


Today, as we’re coming on the 1st anniversary of The Feel Good Lifestyle, I’ve decided to write a “celebration post”. I want to thank you for your support, and to take you behind the scenes of this project.

Most importantly, I want share with you the most powerful lessons I’ve learned along the way so you too can build a project that will rock your world and improve the lives of others.

Because here’s the deal: mastering yourself is the first step, but wherever you are on your personal journey, there will come a point when you will feel that stirring in your soul too. You will want to create something, make a contribution, make the world a better place…

Maybe you’re already feeling it…

Are you thinking of starting a blog, a business, a non-profit, a mastermind group, a club, or any other meaningful project? 

Today, I want to give you the TOOLS and the STEPS to follow to make it happen.

Whatever you’re feeling called to do, I can tell you as someone who built something meaningful for the first time in his life this year, that going for it is the greatest gift you can ever give yourself…

But First, A Few Stats

Before we get into it, I want to share a few mind-blowing stats with you to show you what’s possible when you really commit to something and go for it.

Over the last year, as you can imagine, I’ve put a lot of work into building this website. I’ve spent hundreds of hours in front of my laptop, trance music pumping through my ears, raw cacao pumping through my veins, trying to create epic content for you guys.

I’ve published 81 blog posts, 13 podcast episodes, 1 eBook, and created one unique coaching program.

A couple days ago, I looked at my website stats (which I rarely do), and what I saw astonished me. There’s no other way to put it: the hard work really paid off.

In the last year, The Feel Good Lifestyle has had more than 200,000 views by people from 180 countries.


If you had told me that a year ago, I would have…. Well, I dunno what I would have done, but I would have been super stoked!  Yet here we are, it’s very much real and I am so thankful to each of you for helping me make it happen.

And here’s what I TRULY believe: if I was able to do it, you can do it too. For real.

Today, as you read these lines, this could be the start of YOUR mind-blowing journey.

Here are the 7 steps to make something big happen — put them to good use and in one year you’ll be amazed by everything that’s happened.


1a) Figure Out Your Passions 

People say you have to have a lot of passion for what you’re doing and it’s totally true. And the reason is because it’s so hard, and if you don’t, any rational person would give up.” ~Steve Jobs

The most fundamental reason why The Feel Good Lifestyle has been so successful is that I’m truly passionate about what I write (hopefully this shines through!).

I know you’ve heard this before, but if you want to achieve big things in the world and really live your greatest life, it’s primordial that you get clear on what your passions are and start using them.

So how do you figure out your passions?

A great place to start is to journal on the following questions:

1) When do I feel most alive?

2) What could I talk about for hours and hours? 

3) What do I love doing so much that I would do it for free?

4) What do I love learning more about?

Really take time to reflect on these questions. It’s the basis for the rest of your life!

Our traditional education system does a lousy job at helping us get clear on our passions, so it’s our personal responsibility to figure it out.

And you’re not going to figure it out while chilling in front of the TV- you have to consciously search within yourself!

1b) Combine Your Passions in a Unique Way

Every man is more than just himself; he also represents the unique, the very special and always significant and remarkable point at which the world’s phenomena intersect, only once in this way, and never again.” ~Hermann Hesse

Once you’re clear on what your passions are, the million-dollar question is: how can you combine them in a never-seen-before way? 

In May-June 2011, I spent 2 full months trying to figure out how I could combine my passions for nutrition, fitness, positive psychology, spirituality and lifestyle design into one awesome package.

Eventually, on a 12-hour drive through Australia, the concept of The Feel Good Lifestyle came to me. A lifestyle based on its own set of values and principles and on the latest research, designed to give optimal results in all areas of life.


Once again, you’re going to have to consciously work on figuring this out. But when you do, it’ll be magical.

Because no one else in the world has the same set of passions as you, knows the same things you do, and gets inspired in the way you do.

This makes you unique, and therefore gives you an incredible opportunity to create something the world has never seen before.

2) Start Learning…Big Time! 

Learning is the beginning of wealth. Learning is the beginning of health. Learning is the beginning of spirituality. Searching and learning is where the miracle process all begins.“~ Jim Rohn

Ok, so once you’re clear about what you LOVE, it’s time to get busy.

You’ll want to pick up at least the 3 best resources you can find on each one of your passions, and really start learning & learning.

Don’t fret — it’ll be fun. Learning about our passions is one of the greatest gifts we can give ourselves.

In the first few months of 2011, I spent literally hundreds of hours learning about personal development and Optimal Living. Tony Robbins & Brian Johnson became my constant companions as I listened to their tapes every single time I rode my bike, washed the dishes, cleaned my room, walked to class, or even ran on the beach.

Additionally, I read hundreds of blog posts, and many, many books on the subject. I literally gave myself a crash-course, learning as much in 6 months as most people probably do in 6 years.

I became a sponge and soaked up as much as I possibly could.

I truly believe that if you want to shine, going through this process will be immensely beneficial. The more you know, the more you can apply, and the more epic stuff you can create. And let’s face it — it’s never been easier in history to learn… Everything is available within a few clicks.

So get busy, learn, learn, learn, and the possibilities will become endless.

3) Take the Leap of Faith!

Whatever you can do or dream you can do, begin it. Boldness has genius, power and magic in it. Begin it now.”~Goethe

So many people in the world have the knowledge, the skills and the ideas to make big things happen… But they never start.

They let fear, distractions, or “not feeling ready yet” stop them.

They come up with a million and one excuses…blablablabla. Honestly, it’s bullshit.

Here’s the big secret: You’re ready whenever you DECIDE you’re ready. No one is going to come see you and tell you’re ready.

All you need at the beginning is a vision, a burning desire to make things happen, and the flexibility to adjust course along the way. That’s it.

When I started The Feel Good Lifestyle, I had no idea how it would all pan out. But I just went for it anyways and figured I would just figure it out along the way. And it’s worked out better than I could have dreamed.

You’re never gonna have it all figured out before you start. It’s while DOING that you’ll really start to understand how it all works.

And as they say… “when you commit to something, all the universe conspires to help you…” ;)

4) Study Those Who Are Crushing It

Human beings, who are almost unique in having the ability to learn from the experience of others, are also remarkable for their apparent disinclination to do so.” ~Douglas Adams

All right, so now you’re rock & rollin’ and your project is on the way. Awesome!  

Now, it’s time to really make things pop. And the fastest way to do so is to study the work of people who are achieving the results you desire. Figure out what makes them so successful, and start implementing some of these things into your project.

When I started the blog, I spent a lot of time reviewing Tim Ferriss’ blog posts to understand what made them so unique and popular. I also drew inspiration from Jordan over at High Existence and Jacob at Sensophy, because I admire what they do, and I know they had figured stuff out that I didn’t know yet.

Whatever field you’re in, look up to the leaders and start studying what they’re doing. Take notes. Figure out how you can combine all these different styles with your personal touch.

Better yet, start developing a relationship with them. I truly believe that in the world we live in cooperation is much more prevalent than competition, and these leaders in your field could very well become your friends in the future.

I haven’t talked to Tim Ferriss yet, but I’ve become good friends with Jordan and Jacob over time, and I have a strong feeling we’ll be working on some very cool stuff together at some point in the future.

5) Promote Your Shit!

If you don’t believe in your product, or if you’re not consistent and regular in the way you promote it, the odds of succeeding go way down.” ~Jay Levinson

Ok, so now that you’ve studied what others are doing and you’ve created something epic by combining some of their brilliant ideas with yours, it’s time to really put yourself out there. It’s time to promote your shit.

Now for some of you, you might get a weird feeling in your chest thinking about promoting yourself.

Why? Well, I’ve got 2 theories.

1) You feel like promoting yourself and your projects is “show-offish” and boastful. 

That’s kinda ridiculous in my opinion.

Look at it this way: if you’re creating something that really adds value to people’s life (which I’m sure you will), you’re actually doing them a DISSERVICE by not promoting it.

There are lots of people out there whose life could be enhanced by your project, but your so-called humility is stopping them from ever finding out about it.

Ultimately, the only way to really stand out in the world is to believe in what you create, and share it with the world loud and proud.

2) You’re afraid of what others will think. 

I totally felt like that when I started out. I’ve come to realize that not everyone is going to dig what we do, and that’s totally fine. Some might think it’s lame, but who cares. That’s their own deal, and most likely they’re projecting their own fears and insecurities on what you’re doing.

The goal is not to create something that everyone will like, it’s to create something that some people will LOVE. So don’t worry about what everybody says, focus on those who really dig your work and find more like them.


How do you promote your stuff? Well, the easiest way is obviously Facebook. Create a fan page, create a promo video, ask some people to share your stuff, be original.

Look at what successful people are doing, and adapt it to your situation!

6) Hang out with People on the Same Path as you

Surround yourself with people who are going to lift you higher.” ~Oprah Winfrey

So now that you’re creating epic shit and promoting it with the world, success will start to find you. It’ll be exhilarating and humbling at once- quite the experience.

But then, something strange will happen. You might start to feel a bit of a disconnect between yourself and your friends. Not that there’s anything suddenly wrong with them, but you’ll realize that you’re on different paths.

The things you’ll think about and dream about will become different, therefore the things you’ll want to talk about will become different too.

This might be one of the hardest things you’ve ever done, but you’ll have to start making a shift in your life and start spending more time with people who are on the same path as you. This doesn’t mean you have to totally let go of your old friends, but you need to start allocating your time differently.

That’s precisely why I moved to California and then to Boulder — and since I’ve made those moves, things have really taken off in ways that I can’t even describe.

7) Hire a Team & Shoot for the Stars

Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has.”
~Margaret Mead

Finally, it’ll be time to scale your project and take it to the next level. And to do that, you’ll need the right people on board with you. As badass as you might be, it’s impossible to do it all on your own.

On this note, I’m happy to announce that I’ve recently brought on board a team of 6 extraordinary young people to help me take The Feel Good Lifestyle to the next level. I can’t even express how grateful I feel for this influx of energy, enthusiasm and inspiration that they’re bringing to this project.

If I have one regret, it’s that I didn’t bring a team on board faster. So in your project, don’t wait. Find the right people and bring them on, they will only enhance what you’re trying to achieve.

The most important thing I look for when hiring someone is PASSION and ATTITUDE. Skills and knowledge can always be acquired, but you either have passion or you don’t, and attitude will determine whether you enjoy working with that person or not.

So pick wisely, and get ready…because once you have a team, things will SOAR!

Final Thoughts

Ultimately, here’s the bottom line: if you want to make it big, you have to be relentless. Consistency is the key.

Over the last year, there were many days when I went to bed and I felt like I could have done a bit more. But regardless, I showed up every single day, ready to give it my best.

And as I learned, if you show up every day for a year, you will absolutely amaze yourself.

If your soul is telling you right now is the time, don’t wait any longer. You’re ready.  GO GO GO! :)

Thanks again for the support, and here’s to making shit happen!!!


P.S. If you have big dreams and want to achieve results faster, I encourage you to apply to my new coaching program, The Peak Performance Experience.

Please share this post, so more people can go for it and create a project that matters.

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  • Awesome post Phil! You inspired me so much that I´ve decided to do my own blog:D
    I thought about doing that for some time now, but never imagined, I would actually do it. I wanted to write in English but as I never lived in an english speaking country for longer than two weeks, my english is not perfect.
    After reading your post, I´ll give it a try now. Lets see what happens :)
    Thank you;)
    Emma xx

    • That’s what troubles me also a little.. I’m not that fluent in English, and I think not much readers would be on my blog from my country…
      And if I write in English then I can’t express myself as good as I want to and say it the way I want to..and it automaticly takes much more time to write a (good) post. I did think about using both native and English, little more work but I think it’s worth it.

      • thought about using both languages as well. but this is so much work! And i personally don´t want to do it full time. at least not yet. up to now i consider it as a hobby. nothing more. thats why I don´t have domain where you have to pay.
        To do it only in my native language isn´t possible for me either cause up to now there are only very few people who are into this.
        Where are you from?

        • True.. I can’t do it full time also because of Collegge but would be fun to try just to see what I can offer them and to see how much it will help me in my self-growth for finding my path. From Croatia.

          • exactly. but for me it would be too much effort to write everything two times.

    • Awesome Emma! Very glad this came at the right time. Honestly, starting a blog is one of the best things you can do.. and there’s definitely nothing wrong about doing it as a hobby, that’s how I started out too (on my travel blog).

      And as far as the English goes, well the best way to practice is by writing! English is not my first language either, it’s French :)

      Good luck and send me your link at when it’s up, I’ll check it out!

  • Damn..81 blog posts… :)) how much can change and be done in just one year… you’re the real example. It has been a great journey so far, especially for you, but for us (readers) too and you helped with articles and ideas more than you can imagine :) Thanks man (again :) )!

    I read and loved every single article, made my life much better, more energetic, and I feel happier because I felt the inspiration, I did the challenges – made new habits, learned to be aware of the moment, to reduce stress, to be more productive, to become more healthy… I really learned a lot, you gave so many ideas in one place, you introduced us to great new sources of knowledge/training/mindexpanding..

    This is, once more, a great article. I think I got stuck on 2)Start learning… big time! :) I love reading articles, finding new stuff that can improve my life, all kinds of hacks and ideas to become smarter/more productive… and trying it out. But, I will get back on 1a) and start to think what really is the most important, and to make it my own, to be original (1b).

    I did think about it before, but it’s hard, and beacuse of exams I always left it for later when I’ll have more time. Well, the time has come, next exams are in September so this is the opportunity. I have to decide if I will try with a blog or if I can offer some service.. Have to direction my life (career) somewhere. That’s the hardest thing for me so far, don’t know what and how to do. But I’ll try something.

    Congrats for 200 000 views!! :D nice number! It has been soo fun and can’t wait to see how will TFGL expand in a next year! Amazing job man, wish you good luck for the future!!
    Cheers! ;)

    • Thank you so much Ivor, you support since day one has *really* helped me stay motivated and inspired! You’re totally right, it’s CRAZY how much can change in one year when we really commit to it.

      I definitely encourage you to journal on these questions, and I can tell from your comments that your English is much better than you think!

      If you’ve been really interested in what I’ve been writing, I’d imagine that what your passionate about isn’t too far off what I write about? With your own personal touch and the other inspirations you have of course!

      Like you said, you have some time now.. 2 months before school starts- I really want to see you create something. No more excuses buddy :)

      You’ve built up a really powerful foundation of wisdom, I really feel like once you commit to your path you’re gonna soar!

  • Wow. It is truly amazing how much your vision for this site and for your impact on the world resonates with me.
    I dig these steps for sure.
    I didn’t even realize you had only had this site for a year. You have done some tremendous things. Things that make me realize I need to step up my effort.
    Good work bud. And, happy anniversary.

    • Thanks so much man! Yeah it’s totally nuts to think it’s only been a year.. and yet I feel like I’ve made some mistakes along the way but overall I’m really proud of myself (which I rarely say as I have such high expectations of myself).

      What do you feel are 3 things you could differently/better/more to accelerate the growth of your projects?

      • I’m glad you asked this. This is something that I have been thinking about and the more I learn about what others (such as yourself) that I admire have done, the more I see where I could improve.
        These aren’t just things I COULD have done better, but that I will do from now on.
        First, consistency. I have had a major issue with writing and creating content on a consistent basis. I use my 40 hour a week job as an excuse, and my family, but truthfully, I need to step it up. I am now in a partnership with another writer and a bigger firm so, after the rewrite of the book I will HAVE to step my game up. This is a good thing.
        Second, cultivating relationships. When I entered the world wide web I didn’t really know what I was going to do, what I would offer others, how I would help. In the beginning I established over a dozen social media profiles and tried to grow a network. The problem was, I wasn’t sure who my target audience was, so I followed the internet marketer protocol. I ended up with hundreds of “followers” but nobody actually paying attention to what I had to say. This was probably because I was too worried about everyone hearing what I had to say, as opposed to building a relationship.
        Last, creative self promotion. I haven’t put forth enough effort to try and find better avenues to promote what I do have to offer. Guest posts was literally an epiphany I only JUST had (and I plan to get on those soon….but, I really want to finish this rewrite…plus, I have a couple new sites launching…sssshhhh… ;) ).
        All in all my goal is to try to have a positive impact on others. I want to offer value that people find indispensable. I just need to create a laser focus to do just that, and the rest should fall into place.
        Thank you for the great discussion.

  • One year! Congratulations, Phil. Thanks for the amazing work.
    This post is no different than everything I read here: very inspirationnal… You have quite a talent: you tend to write about what’s on my mind when it’s on my mind. It’s not the first time that you write just what I needed to write. Thank you for your help.

    I wonder if you’re going to introduce the people you hired? Maybe you already did and I missed it?

    Here’s to the 2nd year of this blog! Can’t wait for the next 81 posts.

    • Hey Gilles!

      Thanks so much for your support my man!

      I haven’t introduced the team yet but will do so shortly! I’m at the Bold Academy right now so time on the computer has been very limited!


      PS Seems like somehow we’re soul-brothers :)

  • I’ve been keeping up with your blog for almost a year (although I still can’t add it to my RSS feed on my iPhone!), and now that I started my own blog your thoughts on promoting your work really struck me. I always view it as a shameless act because the point of writing a post isn’t to get as many views as possible it’s to organize your ideas and thoughts into one place, and that’s something that’s worth sharing with others. It’s great to see that even more experienced writers come across these minor (inner) conflicts. I actually discovered your blog from a link you posted on High Existence, so thank you for promoting it there! Looking forward to a second year of inspiring and motivational lifestyle tips.

    • Hey Robby!! Great job for starting your blog, I took a look at it and you’re certainly on the right track!

      I partially agree that a blog post is to organize our thougths- that’s true.. but it doesn’t mean we shouldn’t try to leverage it to help as many people as possible at the same time!

      There’s definitely inner struggles along the way but I’m pretty sure that’s something that’s going to be a part of the journey of life ’til the end :P

      Keep up the good work!

  • I love this!

  • Happy Birthday! And thanks for the post and the year.

    I bet it’s the best way to not look at the stats too often. Please, after all this success don’t put yourself under pressure to keep the traffic on a high level. There’s no need for that.

    I think, for a lot of people these steps will really help. Just – unfortunately – for some perhaps it won’t?! I started one of my projects years ago and with devotion. And it didn’t work out. So now I’m a trying to recover from this, feeling like after a battle, phew. Perhaps, there are more things some people need for their projects, like the last bit of “luck” or the right time or the right people or real surrounding. There’s so much influence. I guess, some people (like me?) are a bit too beyond the box to be understood and ‘successful’. There might be others who try to kill any ‘competition’ (whatever ‘competition’ means). And the most important thing: self confidence.

    I don’t even want to be successful, I just want to live in peace and be happy und do the stuff that I love and need for breathing. But I’m not sure anymore, if this is possible in a fucked up system like this. I’m like a lion in a cage.

    Hey, obviously you like quoting German thinkers! :) I think, I personally am at the wrong place. Here is nobody who would dare to step aside. And the ones who do dare are arrogant. I’d love to be with people who think and feel like me. Well. perhaps one day…

    Please, keep doing what you’re doing and believing in it! Your blog is like a ‘bed’ for people who doubt.

    Love from Germany,

  • Definitely one of my favourite posts, I read it a lot.
    Sometimes I find it difficult to get myself un-stuck, if you know what I mean.
    I graduated from university in May and its frustrating to feel like I didn’t accomplish enough in 4 years. How do you shake regret? I know I am capable of doing something great, but I get overwhelmed when I think about where to start. My fear of what might (or might not) happen is always on the back of my mind, its my biggest downfall. I’m struggling to find my niche!
    Your posts often pinpoint exactly how I’m feeling, you have such a unique skill…so thank you for all the positivity. PS. Do you recommend any books for improving creative writing skills?
    THANKS :)

    • Hey Becca!

      Thanks for your kind words, I appreciate it :)

      I’d love to help you out further. You should consider applying for my coaching program (I’d be happy to give you a free coaching session to see if we’re a good fit) or my new online course The Superhuman Blueprint. Both would greatly help you overcome doubt + fear and start taking action. Email me at phil@feelgoodlifestyle if you’re interested or have any questions.

      With regards to writing, I don’t have any specific recommendations with regards to creative writing skills specially, but for writing in general.. the book On Writing Well helped me a lot.


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